It pays to ask the right questions long before you make your final decision or even draw up your shortlist of CDP vendors. The stakes are high when choosing a customer data platform (CDP) vendor.

The choice of whether to buy a pre-packaged CDP or build your own isn't so simple. With the deprecation of the third-party cookie, the increased scrutiny on tech giants like Facebook around questions ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tasso Argyros, CEO and founder of ActionIQ ...

In the age of accelerated digital transformation, many growth-focused brands are integrating customer data platforms (CDPs) to achieve a single view of their customers and use that data to create ...

Here are five questions you need to ask to cut through the confusion and ensure that the CDP you’re considering is really a CDP. 1. Can the technology ingest both streaming and batch data regardless ...

But Madera acknowledged that CDP needs to ensure that the questions it asks, which reap some 2,900 data points, are “multi-use” so companies can “embrace the fact that this is a positive thing that ...