NPR

Max will once again be HBO Max. Yes, it's aware of the irony

The streaming service formerly known as HBO Max will once again be called HBO Max. Warner Bros. Discovery (WBD) announced Wednesday that it will soon put the "HBO" back in the name, two years — and ...
Today

Max Is Becoming HBO Max Again. Why the Name Is Changing

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's rebranding to Max, Warner Bros. Discovery announced during a media presentation ...
Entertainment Weekly

Max streaming app will be called HBO Max once again: 'The plot twist everyone's been waiting for'

Warner Bros. Discovery announced during Wednesday's Upfront presentations that its big streaming app, Max, will be rebranded once again. And it's a name we're all familiar with. It's "the plot twist ...
The Hollywood Reporter

Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content." By James Hibberd Writer-at-Large Originally, the service ...
The New York Times

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade. By John Koblin It’s not Max. It’s HBO ...