Aunindo Sen makes the case for ‘gloriously unreasonable’ creativity that is illogical, but somehow makes perfect sense in ...

Liwa Content Driven's Vijay Kumar shares his take on the almost comical love/hate relationship between creatives, account ...

The National Media Authority is set to replace the UAE Media Council, National Media Office, and the Emirates News Agency ...

As the advertising industry moves beyond third-party cookies, the challenge of identifying and activating audiences at scale ...

Yas Island Abu Dhabi's Senior Vice President of Marketing on the need to prioritise long-term brand strategies over ...

MusicGrid's Roudny Nahed explains why brands that want to stay memorable must embrace a tune with the same rigour as they do a visual.

The Chief Marketing Officer of Diriyah Company shares crucial messages for industry leaders stepping into the New Year.

"The landscapes of Dubai and Hatta provide the perfect backdrop for this challenge, and I am excited to be working with Ti22 ...

Seven Media's Ziwar Nakhesh says future of Ramadan storytelling in the region lies in restraint, relevance and responsibility ...

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in November ...

WPP Media’s AlTurk explains how the metric of attention-first unifies and unlocks growth in the region’s fragmented media ...

SOCIALEYEZ’s Tarek Esper says the impact depends on how agencies wield it, not what the technology can do alone.